by Lisa Giannascoli
I serve Bridgeway as Director of Marketing and Development, one of the few non-clinical positions at Bridgeway. In my role, I can be somewhat removed from the impact of Bridgeway programs and services on the people served by Bridgeway. My work is often accomplished in front of a computer or on the phone. Recently, I’ve been getting to better know some of Bridgeway’s programs in vivo, for example the Partial Care program, part of the Community Support Team in Sussex County; and the Supported Employment program in Union County. I have been struck by the invisible nature of Bridgeway’s psychiatric rehabilitation work. If you are reading this and you are not familiar with the work of Bridgeway, most likely you have never needed the intense evidence-based, invisible programming that Bridgeway is known for state-wide in the behavioral health field. Not that the successes of the people we serve are invisible, on the contrary. If you visit Bridgeway’s youTube channel, you will see many video testimonials by people who are very successful, and very visible! Perhaps a better way to say it would be to say that Bridgeway’s impact manifests as positive changes in the lives of the people we serve. What you see is the positive changes and successes. Bridgeway itself – Bridgeway staff, Bridgeway services – remain invisible.
Let’s face it, with one in 5 adults experiencing a mental health condition in any given year in New Jersey, you could unknowingly interact with people who are meeting their recovery goals every day. You may be in the check-out line at the supermarket chatting with someone who just left a meeting with his Bridgeway case manager. The law clerk who handles your house closing may be served by Bridgeway’s Supported Employment program. The KEAN University student sharing the waiting room with you at the auto repair shop may have benefitted from crisis counseling in the living room at the PESS location in Somerville. They are joyfully visible! Folks don’t generally go through their daily routines making sure everyone around them knows about the impact Bridgeway has had on their lives. I have learned that operating behind-the-scenes is important to the confidentiality and comfort of people as they work to achieve the 1 eight dimensions of wellness: emotional; spiritual; intellectual; social; financial; occupational; environmental and physical wellness. No one has ever added Graduate of Bridgeway as credentials on her business card. There are no bumper stickers. Their successes are joyfully visible, while Bridgeway remains invisible.
Marketing an organization that is inherently invisible has its challenges!
Please help us spread the word about Bridgeway during this 50th Anniversary year. Help us become visible so that if someone needs help for their mental health condition, they’ll know we are here for them. Share our website. Download the 50th Anniversary Newsletter. Like us on social media and share our posts. Forward our email marketing messages. Join us and bring friends when we host an event. And, last, but not least, please support our $50,000 Anniversary Campaign.
1 Swarbrick, M. (2006). A wellness approach. Psychiatric Rehabilitation Journal, 29,(4) 311- 3314.
admin November 20th, 2017
Posted In: Uncategorized